Head-to-Head Comparison

Bulova Classic Automatic 98A139 vs Longines Master Collection Moonphase

Bulova's timepiece meets Longines's dress watch

Quick Verdict

The Bulova Classic Automatic 98A139 ($250–$500) offers Self-Winding Automatic precision in the tier below the Longines Master Collection Moonphase ($2,500–$5,000). The Classic Automatic 98A139 measures 45mm and is rated 30m (3 ATM). The Master Collection Moonphase counters with Swiss Made craftsmanship and 30m (3 ATM) water resistance. Both are exceptional watches for their respective tiers.

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Bulova Classic Automatic 98A139

Bulova

Classic Automatic 98A139

$250–$500

Longines Master Collection Moonphase

Longines

Master Collection Moonphase

$2,500–$5,000

Specifications Compared

FeatureBulova Classic Automatic 98A139Longines Master Collection Moonphase
Price$250–$500$2,500–$5,000
Case Size45mm40mm
MovementAutomatic, 21 JewelsAutomatic Caliber L899
Caliber TypeSelf-Winding AutomaticAutomatic (ETA A31.L91 base)
Power Reserve72 Hours
Water Resistance30m (3 ATM)30m (3 ATM)
CrystalDomed CrystalSapphire Crystal
Case MaterialBlack Ion-Plated Stainless SteelStainless Steel
OriginJapanese MovementSwiss Made

Category-by-Category Analysis

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Design & Aesthetics

Edge: Draw

Bulova's design language vs Longines's approach

The Bulova Classic Automatic 98A139 features a Black Ion-Plated Stainless Steel case at 45mm with Domed Crystal protection. The Longines Master Collection Moonphase offers Stainless Steel construction at 40mm with Sapphire Crystal. Both represent their brand's distinct design philosophy and heritage.

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Movement & Performance

Edge: Longines

Automatic, 21 Jewels vs Automatic Caliber L899

The Classic Automatic 98A139 runs the Automatic, 21 Jewels (Self-Winding Automatic, standard power reserve) at standard frequency. The Master Collection Moonphase uses the Automatic Caliber L899 (Automatic (ETA A31.L91 base), 72 Hours reserve) at 25,200 vph (3.5 Hz). The Master Collection Moonphase offers a longer power reserve.

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Wearability & Fit

Edge: Longines

45mm vs 40mm — different wrist presence

At 45mm, the Classic Automatic 98A139 has a bolder wrist presence compared to the Master Collection Moonphase at 40mm. Water resistance differs: 30m (3 ATM) vs 30m (3 ATM).

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Value & Cost of Ownership

Edge: Bulova

Bulova sits in the lower tier

The Bulova Classic Automatic 98A139 sits at $250–$500 and the Longines Master Collection Moonphase at $2,500–$5,000. On the specs that outlast any price: the Classic Automatic 98A139 uses Domed Crystal with a standard reserve, against Sapphire Crystal and 72 Hours on the Master Collection Moonphase. Service intervals are typically 5-7 years for both.

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Water Resistance

Edge: Draw

30m (3 ATM) vs 30m (3 ATM)

The Classic Automatic 98A139 is rated to 30m (3 ATM) while the Master Collection Moonphase handles 30m (3 ATM). Both offer identical water resistance ratings.

Our Verdict

Bulova

Classic Automatic 98A139

Choose the Bulova Classic Automatic 98A139 if you prioritize Self-Winding Automatic engineering, Japanese Movement craftsmanship, and 30m (3 ATM) water resistance. At $250–$500, it delivers Automatic, 21 Jewels with solid power reserve.

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Longines

Master Collection Moonphase

Choose the Longines Master Collection Moonphase if you value Automatic (ETA A31.L91 base) technology, Swiss Made heritage, and 40mm proportions. At $2,500–$5,000, the Automatic Caliber L899 with 72 Hours power reserve makes it a compelling choice.

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The Bottom Line

The Bulova Classic Automatic 98A139 and Longines Master Collection Moonphase represent two distinct approaches to fine watchmaking — the Bulova bringing Japanese Movement tradition while Longines delivers Swiss Made engineering.

Frequently Asked Questions

Neither is objectively better — they serve different preferences. The Bulova Classic Automatic 98A139 ($250–$500) offers Automatic, 21 Jewels with reliable power reserve, while the Longines Master Collection Moonphase ($2,500–$5,000) features Automatic Caliber L899 with 30m (3 ATM) water resistance. Choose based on your priorities: Japanese Movement craftsmanship vs Swiss Made engineering.
The Bulova Classic Automatic 98A139 offers better upfront value, sitting a tier lower at $250–$500. However, the Longines Master Collection Moonphase may justify its premium with superior finishing, heritage, or resale value.
Both are suitable for daily wear. The Classic Automatic 98A139 at 45mm with 30m (3 ATM) water resistance handles everyday situations. The Master Collection Moonphase at 40mm with 30m (3 ATM) is similarly capable. The Classic Automatic 98A139 uses Domed Crystal while the Master Collection Moonphase uses Sapphire Crystal.

How This Page Was Made

Our comparisons are generated from a hand-maintained specification database and reviewed under our editorial standards. We use AI tools to assemble pages from that data. We don’t invent specs: every number traces back to the database, and when we correct an entry, the fix is applied site-wide. As an Amazon Associate, The Horologist earns from qualifying purchases.