The Maisons
Houses that shaped
how we measure time.
19 prestigious manufactures across 47 curated timepieces. Each maison has a century-spanning story — chronometry awards, lunar missions, in-house calibers, Bauhaus design pedigree.
1881 · Tokyo
Seiko
“Always One Step Ahead”
The Japanese house that disrupted Swiss watchmaking — and still does.
1892 · Lancaster
Hamilton
“American Spirit, Swiss Precision”
The most-seen watch in Hollywood — over 500 film credits.
1853 · Le Locle
Tissot
“Innovators by Tradition”
Swiss-made integrated-bracelet steel sport at a serious-collector accessible price.
1918 · Tokyo
Citizen
“Better Starts Now”
World leader in light-powered Eco-Drive and atomic timekeeping.
1875 · New York
Bulova
“High Performance, High Precision”
Worn by Apollo 15 commander Dave Scott on the lunar surface.
1988 · Plan-les-Ouates
Frederique Constant
“Live Your Passion”
In-house Swiss manufacture at an unprecedentedly approachable price.
1860 · La Chaux-de-Fonds
Tag Heuer
“Don't Crack Under Pressure”
The chronograph that defined motorsport.
1832 · Saint-Imier
Longines
“Elegance Since 1832”
Holder of more chronometry awards than any other brand in history.
1918 · Le Locle
Mido
“A Time to Treasure”
Designs inspired by the world's great architectural icons.
1950 · Tokyo
Orient
“Mechanical Heart, Timeless Design”
In-house automatic movements at the most accessible price point in watchmaking.
1946 · Tokyo
Casio
“Indestructible by Design”
Inventors of the G-Shock — the most indestructible watch ever made.
1854 · Middlebury
Timex
“It Takes a Licking and Keeps on Ticking”
America's watchmaker — from WWII soldiers to every wrist in the 1960s.
1861 · Schramberg
Junghans
“The Spirit of Bauhaus”
Once the world's largest watch manufacturer — and the only one to commission Max Bill.
1926 · Geneva
Tudor
“Born to Dare”
Hans Wilsdorf's sister-brand to Rolex — engineered for the field.
1884 · Grenchen
Breitling
“Instruments for Professionals”
The original aviation watch — every Breitling-certified COSC chronometer.
1865 · Le Locle
Zenith
“Time to Reach Your Star”
Home of the El Primero — the world's first high-frequency automatic chronograph.
1904 · Hölstein
Oris
“Independent Since 1904”
One of the last fully independent Swiss watch houses.
1917 · Lengnau
Rado
“Master of Materials”
The first brand to commercialize scratch-proof ceramic and high-tech cases.
1976 · Grand-Lancy
Raymond Weil
“Précision”
One of the last family-owned independent Swiss brands.