Head-to-Head Comparison

Bulova Classic Automatic 98A139 vs Rado True Square Automatic

Two timepieces compared — $250–$500 vs $1,500–$2,500

Quick Verdict

The Bulova Classic Automatic 98A139 ($250–$500) offers Self-Winding Automatic precision in the tier below the Rado True Square Automatic ($1,500–$2,500). The Classic Automatic 98A139 measures 45mm and is rated 30m (3 ATM). The True Square Automatic counters with Swiss Made craftsmanship and 50m (5 ATM) water resistance. Both are exceptional timepieces for their respective tiers.

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Bulova Classic Automatic 98A139

Bulova

Classic Automatic 98A139

$250–$500

Rado True Square Automatic

Rado

True Square Automatic

$1,500–$2,500

Specifications Compared

FeatureBulova Classic Automatic 98A139Rado True Square Automatic
Price$250–$500$1,500–$2,500
Case Size45mm38mm (Square)
MovementAutomatic, 21 JewelsAutomatic ETA C07.611
Caliber TypeSelf-Winding AutomaticPowermatic 80 (ETA-Based)
Power Reserve80 Hours
Water Resistance30m (3 ATM)50m (5 ATM)
CrystalDomed CrystalSapphire (Anti-Reflective)
Case MaterialBlack Ion-Plated Stainless SteelMonobloc High-Tech Ceramic
OriginJapanese MovementSwiss Made

Category-by-Category Analysis

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Design & Aesthetics

Edge: Draw

Bulova's design language vs Rado's approach

The Bulova Classic Automatic 98A139 features a Black Ion-Plated Stainless Steel case at 45mm with Domed Crystal protection. The Rado True Square Automatic offers Monobloc High-Tech Ceramic construction at 38mm (Square) with Sapphire (Anti-Reflective). Both represent their brand's distinct design philosophy and heritage.

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Movement & Performance

Edge: Rado

Automatic, 21 Jewels vs Automatic ETA C07.611

The Classic Automatic 98A139 runs the Automatic, 21 Jewels (Self-Winding Automatic, standard power reserve) at standard frequency. The True Square Automatic uses the Automatic ETA C07.611 (Powermatic 80 (ETA-Based), 80 Hours reserve) at 21,600 vph (3 Hz). The True Square Automatic offers a longer power reserve.

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Wearability & Fit

Edge: Rado

45mm vs 38mm (Square) — different wrist presence

At 45mm, the Classic Automatic 98A139 has a bolder wrist presence compared to the True Square Automatic at 38mm (Square). Water resistance differs: 30m (3 ATM) vs 50m (5 ATM).

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Value & Cost of Ownership

Edge: Bulova

Bulova sits in the lower tier

The Bulova Classic Automatic 98A139 sits at $250–$500 and the Rado True Square Automatic at $1,500–$2,500. On the specs that outlast any price: the Classic Automatic 98A139 uses Domed Crystal with a standard reserve, against Sapphire (Anti-Reflective) and 80 Hours on the True Square Automatic. Service intervals are typically 5-7 years for both.

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Water Resistance

Edge: Rado

30m (3 ATM) vs 50m (5 ATM)

The Classic Automatic 98A139 is rated to 30m (3 ATM) while the True Square Automatic handles 50m (5 ATM). The True Square Automatic offers superior water resistance.

Our Verdict

Bulova

Classic Automatic 98A139

Choose the Bulova Classic Automatic 98A139 if you prioritize Self-Winding Automatic engineering, Japanese Movement craftsmanship, and 30m (3 ATM) water resistance. At $250–$500, it delivers Automatic, 21 Jewels with solid power reserve.

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Rado

True Square Automatic

Choose the Rado True Square Automatic if you value Powermatic 80 (ETA-Based) technology, Swiss Made heritage, and 38mm (Square) proportions. At $1,500–$2,500, the Automatic ETA C07.611 with 80 Hours power reserve makes it a compelling choice.

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The Bottom Line

The Bulova Classic Automatic 98A139 and Rado True Square Automatic represent two distinct approaches to the timepiece category — the Bulova bringing Japanese Movement tradition while Rado delivers Swiss Made engineering.

Frequently Asked Questions

Neither is objectively better — they serve different preferences. The Bulova Classic Automatic 98A139 ($250–$500) offers Automatic, 21 Jewels with reliable power reserve, while the Rado True Square Automatic ($1,500–$2,500) features Automatic ETA C07.611 with 50m (5 ATM) water resistance. Choose based on your priorities: Japanese Movement craftsmanship vs Swiss Made engineering.
The Bulova Classic Automatic 98A139 offers better upfront value, sitting a tier lower at $250–$500. However, the Rado True Square Automatic may justify its premium with superior finishing, heritage, or resale value.
Both are suitable for daily wear. The Classic Automatic 98A139 at 45mm with 30m (3 ATM) water resistance handles everyday situations. The True Square Automatic at 38mm (Square) with 50m (5 ATM) is similarly capable. The Classic Automatic 98A139 uses Domed Crystal while the True Square Automatic uses Sapphire (Anti-Reflective).

How This Page Was Made

Our comparisons are generated from a hand-maintained specification database and reviewed under our editorial standards. We use AI tools to assemble pages from that data. We don’t invent specs: every number traces back to the database, and when we correct an entry, the fix is applied site-wide. As an Amazon Associate, The Horologist earns from qualifying purchases.