Tag
The Maison
Tag Heuer
“Don't Crack Under Pressure”
Founded
1860
Origin
La Chaux-de-Fonds, Switzerland
In Our Collection
2pieces
Heritage
The chronograph that defined motorsport.
Founded by Edouard Heuer in 1860, the brand pioneered the dashboard chronograph and went on to time every major motor race of the 20th century. Steve McQueen's Monaco and the Carrera became cultural symbols. Today TAG Heuer combines that heritage with cutting-edge materials and the in-house Heuer 02 caliber.
House Style
Race-bred sports luxury, mid-century Carrera DNA, deep F1 roots.
The Collection
