Which bracelet does this Datejust have?

The photographs show the President bracelet with a hidden clasp; the listing text says Jubilee. Go by the photo and ask the seller.

Does this Datejust come with box and papers?

The box, yes, per the listing. Papers are not mentioned, so assume there are none.

Is a Rolex on Amazon authentic?

This unit is sold and authenticated by What Goes Around Comes Around through Amazon Luxury Stores, with Amazon’s return window on top. Match the reference and read the photographs.

Illustrative render — hero view of the Rolex Datejust 31 68278 (18k yellow gold, white Roman dial)

Rolex · Datejust 31 · 68278 · pre-owned on Amazon

The gold Datejust between the sizes.

Q: Does a gold Datejust hold its value?

Historically close to what you paid, sometimes more, sometimes less. That is a pattern, not a promise, and nothing here is investment advice.

Rolex made the Datejust in a 31mm mid-size for decades, and in solid 18k yellow gold it is the version that wears as jewellery: white dial with gold Roman numerals, the date at three under the Cyclops, a fluted bezel and a gold bracelet with a hidden clasp. Calibre 2135 inside, automatic with a quickset date. This unit comes with its box. Pre-owned through a Luxury Stores reseller, graded Excellent.

This Datejust on Amazon (pre-owned)$10,000–$25,000 band

Case: 31mm, 18k yellow gold, fluted bezel
Movement: Calibre 2135, automatic, quickset date
Power reserve: About 42 hours
Water resistance: 100m (10 ATM)
Dial: White, Roman numerals, Cyclops date
This unit: Excellent; faint scratching; branded box

The mid-size

Between the 36mm men’s Datejust and the 26mm ladies’ model Rolex made a 31mm version for most of the twentieth century, reference 68278 in yellow gold with the fluted bezel. It has the same layout as the full-size watch, the same Cyclops over the date, and calibre 2135, the smaller automatic with a quickset date that Rolex used across its mid-size and ladies’ lines.

Thirty-one millimetres is the size that fits a smaller wrist without looking like a ladies’ watch, and in solid gold it is the Datejust most often bought as a gift. The white Roman dial is the classic one.

Illustrative render — the mid-size of the Rolex Datejust 31 68278 (18k yellow gold, white Roman dial) — Rolex Datejust 31 68278 (18k yellow gold, white Roman dial) — the mid-size.

Jubilee or President

The listing describes a Jubilee bracelet; the photographs show the President bracelet with its semi-circular links, and the hidden crown clasp the seller mentions belongs to the President. Read the bracelet from the photo. The box is included; papers are not mentioned, so assume there are none.

Every figure here comes from the listing and from Rolex’s published specification for the reference, not from handling the watch.

Illustrative render — jubilee or president of the Rolex Datejust 31 68278 (18k yellow gold, white Roman dial) — Rolex Datejust 31 68278 (18k yellow gold, white Roman dial) — jubilee or president.

Buying it pre-owned on Amazon

Rolex is never new on Amazon. This unit is sold by What Goes Around Comes Around through Amazon Luxury Stores, authenticated by the seller with Amazon’s return window on top; it is one piece, and when it sells the listing goes away, so the second button opens the live search for Datejusts.

A gold Datejust has historically resold for close to what it cost, sometimes more, sometimes less. That is a pattern, not a promise, and nothing here is investment advice.

Illustrative render — buying it pre-owned on amazon of the Rolex Datejust 31 68278 (18k yellow gold, white Roman dial) — Rolex Datejust 31 68278 (18k yellow gold, white Roman dial) — buying it pre-owned on amazon.

Specs

Reference: 68278
Case size: 31mm
Case material: 18k yellow gold, fluted bezel
Movement: Automatic, Rolex Calibre 2135
Caliber type: Rolex 2135, in-house automatic, chronometer
Crystal: Sapphire Crystal, Cyclops
Water resistance: 100m (10 ATM)
Power reserve: About 42 hours
Complications: Date at 3, quickset
Origin: Swiss Made

Specifications as published by Rolex. We research from manufacturer documentation and published sources rather than hands-on testing. Researched 2026-09-12.

Verdict

A solid gold 31mm Datejust with a white Roman dial and its box, pre-owned on Amazon, for the wrist between the sizes.

Strengths

Solid 18k gold case, bezel and bracelet
Calibre 2135 with quickset date, sapphire crystal
Box included, condition Excellent
Amazon’s return window on top of the seller’s authentication

Trade-offs

Papers not mentioned; assume none
Bracelet in the photo is a President, not the Jubilee the text says
One unit; when it sells, it is gone
31mm is small for a large wrist

Buy it if

A smaller wrist that wants the gold Datejust, or a gift that will still be right in thirty years.

Skip it if

You want a 36mm or larger case, or papers with a pre-owned Rolex.

This Datejust on Amazon (pre-owned)$10,000–$25,000 band

FAQ

31mm, the mid-size between the 36mm men’s Datejust and the 26mm ladies’ model, in 18k yellow gold.

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Sources

Researched and last updated 2026-09-12. We do not test watches in hand; every figure above is traceable to the manufacturer or the sources listed here.

Rolex Datejust 31 68278 (18k yellow gold, white Roman dial)

Reference 68278 · $10,000–$25,000

This Datejust on Amazon (pre-owned)

Prices and availability change; the band above is a research figure, so check the current listing.

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