Invicta
The Maison
Invicta
“A Watch for Everyone”
Founded
1837
Origin
La Chaux-de-Fonds, Switzerland (revived in USA)
In Our Collection
1piece
Heritage
The sub-$100 automatic that put a mechanical movement on a million first wrists.
Founded in Switzerland in 1837 by Raphael Picard and revived as an American value brand in the 1990s, Invicta built its modern reputation on one watch: the Pro Diver automatic. Powered by Seiko's workhorse NH35 caliber, it remains the most debated — and most purchased — entry point into mechanical watch ownership.
House Style
Bold dive-watch styling, Seiko-powered automatics, unapologetic value pricing.
The Collection
